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Talk with Host and Influencer Christa Rigozzi

Published on 19.06.2020

Host, influencer, entertainer, advertising ambassador - former beauty queen Christa Rigozzi is working in many different areas. This week, she is a Superwoman guest of aizu founder Aileen Zumstein on ...

Talk with full-blooded entrepreneur Mimi Mollerus

Published on 12.06.2020

This week, entrepreneur Mimi Mollerus, CEO of the Swiss luxury label Maison Mollerus, is a guest at Superwoman on F15'| by Forbes DACH. In conversation with aizu founder Aileen Zumstein, Mollerus talk...

Talk with CEO Janine Händel

Published on 29.05.2020

Janine Händel, CEO of the Roger Federer Foundation, talks to aizu founder Aileen Zumstein at F15' | by Forbes DACH about her personal commitment and current goals and reveals what a foundation needs, ...

Talk with MERICS Head of Research Kristin Shi-Kupfer

Published on 29.05.2020

This week's guest at Superwoman on F15' | by ForbesDACH is Kristin Shi-Kupfer, head of the research areas politics and society at MERICS. With aizu founder Aileen Zumstein, the sinologist talks about ...

Be Your Own Rockstar – In Forbes DACH

Published on 04.05.2020

The current situation is causing a standstill in the world. But life goes on - we can, may and must develop further. More visibility, now more than ever. A guest commentary by Aileen Zumstein, Contrib...

Start-ups in Zeiten der Coronakrise – In Forbes DACH

Published on 20.04.2020

Start-ups kennen eine Kultur des Überlebens. In diesen herausfordernden Tagen ist die Kommunikation schnell und offen wie noch nie: Überleben wir? Wenn ja, wie? Ein Gastkommentar von Aileen Zumstein. ...

Activism, sustainability and positioning: Aileen Zumstein as a guest in the "Tagesgespräch"

Published on 13.02.2020

In the past, companies could simply dismiss activists as an unwelcome source of trouble. But today, activists are creating action, are putting companies under pressure and are having a voice that is h...

Be Your Own (Rock-)Star: Build Your Stage and Give Your Best Performance

Published on 27.09.2019

We live in a world full of various human beings, different kind of people, a world that is changing rapidly, a world full of new technologies and opportunities but also challenges. And somewhere it’s ...

From theory to practice

Published on 23.07.2019

At the university I attend lectures and take seminars and courses. But I don't see much from practice. In the lecture hall, reality is analysed on the basis of models, theories or examples. This make...

The way to aizu: Interview with Aileen Zumstein

Published on 11.04.2019

The new look of our brand is an important step for all of us. But it is especially dear to the founder and CEO Aileen Zumstein. She talks about the new name, where the initial idea for a new look came...

On our own behalf:

Published on 14.03.2019

Aileen Zumstein Communication becomes aizu communication. Image and reputation matter. "Life is like riding a bicylce, to keep in balance you must keep moving." - Albert Einstein. This is one of our...

Solidarity Among Women

Published on 21.01.2019

In a column in Blick (https://www.blick.ch/news/wirtschaft/gruenderin-und-unternehmerin-aileen-zumstein-appelliert-an-die-solidaritaet-der-frauen-feindinnen-in-den-eigenen-reihen-id15080544.html), Ail...

Crises: Prevention & Communication

Published on 02.11.2018

Various current examples show that personal crises can quickly ruin a person's career and reputation. One often reads of the "deep fall". In our opinion, the crisis can be controlled by purposeful and...

Golden Rules of Crisis Communication

Published on 20.12.2017

Managers should be prepared if sudden crises might endanger the trust of stakeholders in a firm. The path from the area of danger will succeed with these five rules. A crisis can have many faces – we...

The Communication House is established

Published on 15.05.2017

At Aileen Zumstein Communication, we practice and encourage a mobile and agile way of working that extends beyond borders. Since of today, May 15, we also live this values in the newly established Com...

Tradition - Grundlage für den Fortschritt

Published on 01.05.2017

Tradition muss dem Fortschritt in keiner Weise im Weg stehen - das beweisen KMU wie BRUNEX. Vom einstigen mechanischen Fertigungsbetrieb hat sich BRUNEX in ein dynamisches, innovatives Schweizer Unter...

«An der Schwelle eines neuen Zeitalters»

Published on 17.03.2017

Susanne Giger, Ernst Fehr und Richard David Precht. Bild: eveni.to Der Umbruch in der Gesellschaft wird spürbar - müssen wir uns jetzt auf düstere Zeiten gefasst machen? Werden Populismus, Post-Truth ...

Kommunikation beim Führungswechsel

Published on 15.11.2016

Nachhaltige und erfolgreiche Kommunikation basiert auf sechs Schritten: einer tiefgründigen Analyse, einer Strategie, einem klaren Mission Statement, einer durchdachten Planung sowie der Implementieru...

Millennials - Die Geister, die wir riefen?

Published on 04.10.2016

Millennials – oder Generation Y, wie sie auch genannt werden – sind eine Kohorte, die zukünftig die Politik und Wirtschaft steuern werden, wenn sie es nicht schon heute tun. Es wäre ein Fehler, sie in...

Erster HWZ Academy TALK

Published on 27.06.2016

Die Hochschule für Wirtschaft Zürich hat den ersten „HWZAcademyTALK“ lanciert. Die Gäste waren Prof. Dr. Ulrich F. Zwygart und Pepe Lienhard. Aileen Zumstein hat durch den Abend geführt und mit den He...

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