In the past, companies could simply dismiss activists as an unwelcome source of trouble. But today, activists are creating action, are putting companies under pressure and are having a voice that is heard in society. So times are changing. But what is the reason why activists are suddenly being heard? And how can companies deal with activism without losing credibility? As a guest of Ivana Pribakovic, Aileen Zumstein answers these questions in the Tagesgespräch (SRF).
Find the whole interview on the homepage of Radio SRF (the interview was held in Swiss-German): Link
For a long time, society saw activists as a minority group, as marginal rule-breakers, almost as criminals. Today, activists are taken seriously, have a voice and therefore influence. Especially the climate youth is currently on everyone's lips - especially Greta Thunberg. A girl who originally skipped school for the climate speaks to the powerful at UN conferences and the World Economic Forum (WEF) about a year later. Why is that?
The term "climate youth" already describes the fact that activists are often younger people - millennials. Since millennials are an influential generation, companies need to respond to their needs. But what are the needs of millennials?
But when it comes to authenticity, the question arises whether the communicated values really do correspond to the corporate actions. It is precisely because of the climate debate that many companies are taking up the cause of "sustainability". Portfolio manager Vera Diehl of Union Investment already warned:
"Companies that fail to deliver in terms of climate protection will find it increasingly difficult on the capital market in the future and will be punished."
So sustainability is not simply "nice to have", but an important factor for the success of companies. But how can companies live sustainability convincingly?
Listen to the whole interview (Swiss-German) here: Link