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The dark side of entrepreneurship - a podcast episode

Published on 11.09.2023

Five founders and entrepreneurs talk about the downside of being an entrepreneur. Entrepreneurship is not a walk in the park; it's a hard, bumpy and risky road. One can read a lot about the successes ...

Man - Avatar! Thoughts on the avatization of society

Published on 23.12.2022

Many people have encountered countless avatars on social media channels. Aileen Zumstein is no exception. As we increasingly seek out digital forms of self-expression in the future, it's important tha...

Aileen Zumstein diskutiert im SRF «Medien-Club» zum Thema «Influencer»

Published on 01.06.2022

Influencer – das ist kein neues Phänomen. Mit den sozialen Medien hat jeder und jede eine Stimme bekommen und kann Inhalte verbreiten. Das bietet viele Möglichkeiten und Chancen, aber auch Gefahren. ...

Strengthening team spirit with empathy and communication

Published on 31.05.2022

Virtual calls and online meetings have had a major impact on everyday working life during the pandemic. Home office is here to stay, even in the context of New Work, and brings with it changes in corp...

Targeted public and media relations: tips and experiences

Published on 14.12.2021

Successful media relations revolve around the question of how you manage to get into the media and achieve reach: So how do you manage to get media professionals interested in your startup, what you d...

How to bring the intranet to life

Published on 28.09.2021

Engagement is the pulse of the intranet – if it is missing, the intranet is only kept alive artificially. It pays to invest in internal communication and publish content that boosts interactivity. The...

SW Talk with Powercoders Co-Founder and CEO Bettina Hirsig

Published on 30.04.2021

They teach refugees and migrants how to code and help them enter the Swiss IT industry: Bettina Hirsig is co-founder and CEO of Powercoders. On Superwoman by Forbes DACH, she talks to Aileen Zumstein ...

Digital media conference - What to watch out for during the test run

Published on 02.03.2021

The majority of media conferences currently take place digitally, which depending on the level of digitisation of a company can pose a challenge. Preparation is crucial for a successful digital event ...

SW Talk with CEO Rochester-Bern Executive Programs Petra Joerg

Published on 13.01.2021

As CEO of Rochester-Bern Executive Programs, Petra Joerg is well aware of who is attending what continuing education programs these days - and that the attendants of the programs are not yet diverse. ...

Superwoman Talk with Sandoz European Head Rebecca Guntern

Published on 06.11.2020

In this week’s Superwoman Talk, entrepreneur Aileen Zumstein talks with Sandoz European head Rebecca Guntern, among other things, about which weaknesses of the healthcare sector are being revealed or ...

Strengthening Family Ties – 6 Tips for the Communication of a Donor Family

Published on 30.09.2020

Good communication at work is not always easy – neither is communicating within the family. And if the two areas cannot be separated, as is the case in a donor family, then things become even more com...

Talk with the Digital Ethics Expert Cornelia Diethelm

Published on 11.09.2020

Are digital ethics being neglected in this time of crisis? In the Superwoman Talk, digital ethics expert Cornelia Diethelm talks to aizu founder Aileen Zumstein about the new momentum that Covid-19 is...

Talk with PostFinance Executive Board Member Sandra Lienhart

Published on 05.08.2020

As a member of the PostFinance Executive Board, Sandra Lienhart is responsible for the retail division with over 1000 employees. In conversation with aizu founder Aileen Zumstein on Superwoman, she re...

Talk with Witty Works Co-Founder Valérie Vuillerat

Published on 31.07.2020

Diversity is an everyday topic for entrepreneur Valérie Vuillerat. As co-founder of Witty Works, she supports STEM companies in recruiting women and making teams more diverse. On Superwoman, she talks...

Talk with Host and Influencer Christa Rigozzi

Published on 19.06.2020

Host, influencer, entertainer, advertising ambassador - former beauty queen Christa Rigozzi is working in many different areas. This week, she is a Superwoman guest of aizu founder Aileen Zumstein on ...

Talk with full-blooded entrepreneur Mimi Mollerus

Published on 12.06.2020

This week, entrepreneur Mimi Mollerus, CEO of the Swiss luxury label Maison Mollerus, is a guest at Superwoman on F15'| by Forbes DACH. In conversation with aizu founder Aileen Zumstein, Mollerus talk...

Talk with CEO Janine Händel

Published on 29.05.2020

Janine Händel, CEO of the Roger Federer Foundation, talks to aizu founder Aileen Zumstein at F15' | by Forbes DACH about her personal commitment and current goals and reveals what a foundation needs, ...

Talk with MERICS Head of Research Kristin Shi-Kupfer

Published on 29.05.2020

This week's guest at Superwoman on F15' | by ForbesDACH is Kristin Shi-Kupfer, head of the research areas politics and society at MERICS. With aizu founder Aileen Zumstein, the sinologist talks about ...

Be Your Own Rockstar – In Forbes DACH

Published on 04.05.2020

The current situation is causing a standstill in the world. But life goes on - we can, may and must develop further. More visibility, now more than ever. A guest commentary by Aileen Zumstein, Contrib...

aizu signals. – Alexandra Hochuli and Flurina Stöckli

Published on 27.04.2020

In "aizu signals." the Co-CEOs of KIMI Krippen AG, Alexandra Hochuli and Flurina Stöckli, share the challenges they currently face due to the coronavirus. They also talk about the advantages and requi...

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