"Never waste a good crisis".Winston Churchill Like many other countries, Switzerland is currently in an exceptional situation due to the coronavirus. This situation is accompanied by drastic changes i...
In the past, companies could simply dismiss activists as an unwelcome source of trouble. But today, activists are creating action, are putting companies under pressure and are having a voice that is h...
Positioning, diversity and the change of the media landscape through online media are the topics that were most frequently clicked on our blog in 2019 - and will stay relevant throughout the new year....
Valérie Vuillerat is co-founder of Witty Works. With her company, she commits to creating more diversity in tech. In "aizu signals." she tells us what it takes to start a company and explains why wome...
In "aizu signals.", Claudia Coninx-Kaczynski, member of various boards of directors and foundation boards, talks about challenges and her definition of success. She also shares how she spends the holi...
Change is everywhere – and with digitalization, its speed has increased even more. Companies that want to be successful in the market in the long term, face transformation. With targeted communication...
Video in German In this issue of "aizu signals." we meet Carlo Loderer, founder and CEO of Zippsafe. The innovative wardrobe system replaces the bulky metal locker with a space-saving and formable clo...
We Shape Tech is a network for women in IT. Members Janine Fuchs, Melanie Gabriel and Aileen Zumstein explain why more women are needed in IT and how this can be achieved. The article "Providing a sta...
In "aizu signals." Accarda CEO Urs Eng explains what moves and drives him. He reveals what inspires him, why he is fascinated by new technologies and why he does not need digital detox. And what actua...
*The fourth industrial revolution, the wide-ranging digitization, is in full progress. Digital platforms are a major driver of significant changes in the market. Platforms redefine processes and value...
In "aizu signals." we introduce Stefan Schuppli, co-founder of the new knowledge platform spicker.ch. The platform is intended to give young authors the tools they need to write scientific papers. Hel...
We live in a world full of various human beings, different kind of people, a world that is changing rapidly, a world full of new technologies and opportunities but also challenges. And somewhere it’s ...
At the university I attend lectures and take seminars and courses. But I don't see much from practice. In the lecture hall, reality is analysed on the basis of models, theories or examples. This make...
Dr. Regula Pfister has achieved great results in the fields of economics, politics and science – among others at the Zürcher Frauenverein (ZFV). The ZFV companies are among the largest hotel and cater...
Data is the gold of the 21st century – but we are still far from using its full potential. We were communication & moderation partner of the 6th Swiss Conference on Data Science, where over 440 data s...
The women's strike and the Pride are just around the corner. Not only demonstrators but also companies are taking part. But where does social commitment begin and where do marketing and communication ...
People who make a difference inspire us. That's why we're continuing our video format with the new look. The former AZC dialogue is now called "aizu signals". Sending and receiving signals is essent...
Swiss exporters look to the future with concern: Compared to last year, expectations for export development in 2019 are significantly lower. Trade conflicts, Brexit and weak currencies in emerging mar...
The new look of our brand is an important step for all of us. But it is especially dear to the founder and CEO Aileen Zumstein. She talks about the new name, where the initial idea for a new look came...
Aileen Zumstein Communication becomes aizu communication. Image and reputation matter. "Life is like riding a bicylce, to keep in balance you must keep moving." - Albert Einstein. This is one of our...