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7 principles for a digital Switzerland

Published on 21.06.2018

The digital transformation and the transition to a digital society is in full swing – there is hardly any area in ​​life which has not yet been penetrated. Calls for e-voting, electronic medical recor...

Diversity: targeted communication

Published on 23.05.2018

Alone in the hallway – as a woman this is still no rarity in the tech industry. Although the topic of diversity is on everyone's lips, the implementation seems to be a long way off. Not only companies...

Communication for Startups

Published on 14.05.2018

Visions serve them as the engine, strategic communication as the fuel. Founders of start-ups are so enthusiastic about their ideas, they could constantly talk about their project. The aim of this is t...

AZC Dialogue with Silvan Leibacher

Published on 21.12.2017

Leibacher Biber Manufaktur is in high season during the pre-Christmas period. Traditional with honey, vegan, or even white Biber - there is something for every preference. Recently moved to the old po...

Shaping Our Digital Futures

Published on 20.12.2017

We live commitment on a daily basis – we are committed to our customers, our friends and families, but also to working together as a team and for others. This year, Aileen Zumstein Communication's tea...

Golden Rules of Crisis Communication

Published on 20.12.2017

Managers should be prepared if sudden crises might endanger the trust of stakeholders in a firm. The path from the area of danger will succeed with these five rules. A crisis can have many faces – we...

How employers attract millennials

Published on 04.12.2017

Millennials are entering the job market. A generation of interesting, well-educated specialists with their own career ideas and expectations. A generational change is obviously taking place. If the pr...

AZC Dialogue with Larissa Hämisegger

Published on 20.11.2017

The classroom is no longer the only place to learn new languages. But are online classes and apps really a solution? And what is the best way to learn Swiss dialect? Practice-oriented lessons for ever...

Understanding programming

Published on 08.09.2017

Five days of programming and coding, anyone can do that. It's true. If you want to understand the digital world better and learn the basis of programming, Master21 Academy is the place for you. By Ail...

Programming stimulates communication

Published on 28.08.2017

By Aileen Zumstein It’s been an eternity since learning about computer science in high school. Back in the days, learning HTML was a necessity. Was it fun? I can hardly remember, it's been too long. A...

Communication promotes innovation

Published on 04.08.2017

Exchange, direct feedback, mentoring, and demanding – a spectacular innovation in Bern, Switzerland, shows what an active communications culture can achieve. Skull implants are manufactured using a 3D...

«What matters is, what you do about it»

Published on 20.07.2017

«Nothing endures but change» - this well-known statement from Heraclitus of Ephesus has been quotet millions of time, and still holds true today. But our globalized world seems to turn faster and fast...

AZC Dialogue with Donat Berger

Published on 10.07.2017

As a young boy, Donat Berger was fascinated by the dessert buffet at the family Christmas party - today he is the one who, with the display in his shop "Apfelgold" in Bern's Länggass quarter, ensures ...

Medicine 4.0 – Communication and Trust

Published on 20.06.2017

As in all other areas of life, digitization is also finding its way into the healthcare system. At the Healthcare Symposium 2017 on 14 June, experts from various occupational fields discussed how oppo...

The Communication House is established

Published on 15.05.2017

At Aileen Zumstein Communication, we practice and encourage a mobile and agile way of working that extends beyond borders. Since of today, May 15, we also live this values in the newly established Com...

Tradition - Grundlage für den Fortschritt

Published on 01.05.2017

Tradition muss dem Fortschritt in keiner Weise im Weg stehen - das beweisen KMU wie BRUNEX. Vom einstigen mechanischen Fertigungsbetrieb hat sich BRUNEX in ein dynamisches, innovatives Schweizer Unter...

«An der Schwelle eines neuen Zeitalters»

Published on 17.03.2017

Susanne Giger, Ernst Fehr und Richard David Precht. Bild: eveni.to Der Umbruch in der Gesellschaft wird spürbar - müssen wir uns jetzt auf düstere Zeiten gefasst machen? Werden Populismus, Post-Truth ...

Kommunikation beim Führungswechsel

Published on 15.11.2016

Nachhaltige und erfolgreiche Kommunikation basiert auf sechs Schritten: einer tiefgründigen Analyse, einer Strategie, einem klaren Mission Statement, einer durchdachten Planung sowie der Implementieru...

AZC Dialog mit Esther Girsberger

Published on 19.10.2016

Im AZC Dialog kommen Menschen zu Wort, die ihren unternehmerischen Herausforderungen tagtäglich und mit Freude begegnen. In Zürich haben wir Esther Girsberger getroffen. Seit November 2014 ist sie Inh...

Populismus, Post-Truth, Polemik

Published on 19.10.2016

Eine von Opportunismus geprägte Welt, in der unverfälschte Fakten und sachliche Argumente immer weniger Platz zu haben scheinen: Wir befinden uns in einer gesellschaftlichen, wirtschaftlichen, geopoli...

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