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Fake News: No big deal?

Published on 07.03.2019

Since his election as the 45th President of the United States, headlines about Donald Trump are dominating the media. Along with Trump, one term in particular has become a buzzword: Fake News. However...

Solidarity Among Women

Published on 21.01.2019

In a column in Blick (https://www.blick.ch/news/wirtschaft/gruenderin-und-unternehmerin-aileen-zumstein-appelliert-an-die-solidaritaet-der-frauen-feindinnen-in-den-eigenen-reihen-id15080544.html), Ail...

Best of 2018

Published on 08.01.2019

Happy New Year! To start the year, we would like to give you a review of the topics that have moved us and you in the last few months. Therefore we present you in this article our five most popular bl...

AZC Dialogue with Doris Fink

Published on 12.12.2018

Doris Fink is the owner and managing director of SwisSolution. The personnel consultant explains in the AZC Dialogue (German) how the labour market will change. Robotisation will eliminate about half ...

Writing Robots

Published on 28.11.2018

Artificial intelligence can do a lot of things. From simple chat bots to linking complex knowledge, AI is used in many different ways. One field in which artificial intelligence already plays an impor...

Press conference - still relevant?

Published on 21.11.2018

Digitalization is accelerating change in the media landscape - are well-tried formats such as a press conference still relevant under these conditions? As strategic communications consultants, we say:...

AZC Dialogue with Friederike von Waldenfels

Published on 14.11.2018

AZC Dialogue in German: Friederike von Waldenfels is founder and CEO of SwissCommerce. With her company she manages various specialist shops such as reitsport.ch and fischen.ch. The entrepreneur wants...

Crises: Prevention & Communication

Published on 02.11.2018

Various current examples show that personal crises can quickly ruin a person's career and reputation. One often reads of the "deep fall". In our opinion, the crisis can be controlled by purposeful and...

Exoskeletons: communication is needed

Published on 26.10.2018

They instantly make you think of robots: mechanical suits that support the human body and make the supposedly impossible possible. We are talking about exoskeletons. What has long been merely part of ...

«Set your inner voice free»

Published on 26.09.2018

Not only did we talk to Caitlin E. Krause in the AZC Dialogue (en/blog-komplett/azc-dialogue-with-caitlin-e-krause), but as a co-founder of the We Shape Tech board in Basel, Aileen Zumstein also inter...

AZC Dialogue With Caitlin E. Krause

Published on 11.09.2018

Caitlin E. Krause is a woman of multiple passions and talents. She is an AI humanist and a pioneer in mindfulness, storytelling, and design. As the founder of MindWise, Caitlin E. Krause shows individ...

Intellectual property rights matter

Published on 12.08.2018

The new EU regulation on the protection of natural persons with regard to the processing of personal data (General Data Protection Regulation, GDPR) recently came into force, and it has already caused...

AZC Dialogue with Jonas Felix

Published on 09.07.2018

AZC Dialogue in German: Jonas Felix is a digital entrepreneur from the very first hour. Already at the end of the 90's he recognized the potential of the internet and managed one of the leading web de...

7 principles for a digital Switzerland

Published on 21.06.2018

The digital transformation and the transition to a digital society is in full swing – there is hardly any area in ​​life which has not yet been penetrated. Calls for e-voting, electronic medical recor...

Diversity: targeted communication

Published on 23.05.2018

Alone in the hallway – as a woman this is still no rarity in the tech industry. Although the topic of diversity is on everyone's lips, the implementation seems to be a long way off. Not only companies...

Communication for Startups

Published on 14.05.2018

Visions serve them as the engine, strategic communication as the fuel. Founders of start-ups are so enthusiastic about their ideas, they could constantly talk about their project. The aim of this is t...

AZC Dialogue with Silvan Leibacher

Published on 21.12.2017

Leibacher Biber Manufaktur is in high season during the pre-Christmas period. Traditional with honey, vegan, or even white Biber - there is something for every preference. Recently moved to the old po...

Shaping Our Digital Futures

Published on 20.12.2017

We live commitment on a daily basis – we are committed to our customers, our friends and families, but also to working together as a team and for others. This year, Aileen Zumstein Communication's tea...

Golden Rules of Crisis Communication

Published on 20.12.2017

Managers should be prepared if sudden crises might endanger the trust of stakeholders in a firm. The path from the area of danger will succeed with these five rules. A crisis can have many faces – we...

How employers attract millennials

Published on 04.12.2017

Millennials are entering the job market. A generation of interesting, well-educated specialists with their own career ideas and expectations. A generational change is obviously taking place. If the pr...

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