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aizu signals. Urs Eng

Published on 31.10.2019

In "aizu signals." Accarda CEO Urs Eng explains what moves and drives him. He reveals what inspires him, why he is fascinated by new technologies and why he does not need digital detox. And what actua...

Platform economy: Successful in tomorrow's market

Published on 24.10.2019

*The fourth industrial revolution, the wide-ranging digitization, is in full progress. Digital platforms are a major driver of significant changes in the market. Platforms redefine processes and value...

aizu signals. with Stefan Schuppli

Published on 17.10.2019

In "aizu signals." we introduce Stefan Schuppli, co-founder of the new knowledge platform spicker.ch. The platform is intended to give young authors the tools they need to write scientific papers. Hel...

Be Your Own (Rock-)Star: Build Your Stage and Provide Your Best Performance

Published on 27.09.2019

We live in a world full of various human beings, different kind of people, a world that is changing rapidly, a world full of new technologies and opportunities but also challenges. And somewhere it’s ...

From theory to practice

Published on 23.07.2019

At the university I attend lectures and take seminars and courses. But I don't see much from practice. In the lecture hall, reality is analysed on the basis of models, theories or examples. This make...

aizu signals. Regula Pfister

Published on 03.07.2019

Dr. Regula Pfister has achieved great results in the fields of economics, politics and science – among others at the Zürcher Frauenverein (ZFV). The ZFV companies are among the largest hotel and cater...

Together faster into the future: SDS 2019

Published on 01.07.2019

Data is the gold of the 21st century – but we are still far from using its full potential. We were communication & moderation partner of the 6th Swiss Conference on Data Science, where over 440 data s...

Marketing or Communication of True Values? Politicizing companies.

Published on 13.06.2019

The women's strike and the Pride are just around the corner. Not only demonstrators but also companies are taking part. But where does social commitment begin and where do marketing and communication ...

aizu signals. with Ray Arpagaus

Published on 16.05.2019

People who make a difference inspire us. That's why we're continuing our video format with the new look. The former AZC dialogue is now called "aizu signals". Sending and receiving signals is essent...

Bleak outlook for Swiss exporters?

Published on 23.04.2019

Swiss exporters look to the future with concern: Compared to last year, expectations for export development in 2019 are significantly lower. Trade conflicts, Brexit and weak currencies in emerging mar...

The way to aizu: Interview with Aileen Zumstein

Published on 11.04.2019

The new look of our brand is an important step for all of us. But it is especially dear to the founder and CEO Aileen Zumstein. She talks about the new name, where the initial idea for a new look came...

On our own behalf:

Published on 14.03.2019

Aileen Zumstein Communication becomes aizu communication. Image and reputation matter. "Life is like riding a bicylce, to keep in balance you must keep moving." - Albert Einstein. This is one of our...

Fake News: No big deal?

Published on 07.03.2019

Since his election as the 45th President of the United States, headlines about Donald Trump are dominating the media. Along with Trump, one term in particular has become a buzzword: Fake News. However...

Solidarity Among Women

Published on 21.01.2019

In a column in Blick (https://www.blick.ch/news/wirtschaft/gruenderin-und-unternehmerin-aileen-zumstein-appelliert-an-die-solidaritaet-der-frauen-feindinnen-in-den-eigenen-reihen-id15080544.html), Ail...

Best of 2018

Published on 08.01.2019

Happy New Year! To start the year, we would like to give you a review of the topics that have moved us and you in the last few months. Therefore we present you in this article our five most popular bl...

AZC Dialogue with Doris Fink

Published on 12.12.2018

Doris Fink is the owner and managing director of SwisSolution. The personnel consultant explains in the AZC Dialogue (German) how the labour market will change. Robotisation will eliminate about half ...

Writing Robots

Published on 28.11.2018

Artificial intelligence can do a lot of things. From simple chat bots to linking complex knowledge, AI is used in many different ways. One field in which artificial intelligence already plays an impor...

Press conference - still relevant?

Published on 21.11.2018

Digitalization is accelerating change in the media landscape - are well-tried formats such as a press conference still relevant under these conditions? As strategic communications consultants, we say:...

AZC Dialogue with Friederike von Waldenfels

Published on 14.11.2018

AZC Dialogue in German: Friederike von Waldenfels is founder and CEO of SwissCommerce. With her company she manages various specialist shops such as reitsport.ch and fischen.ch. The entrepreneur wants...

Crises: Prevention & Communication

Published on 02.11.2018

Various current examples show that personal crises can quickly ruin a person's career and reputation. One often reads of the "deep fall". In our opinion, the crisis can be controlled by purposeful and...

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