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Strengthening Family Ties – 6 Tips for the Communication of a Donor Family

Published on 30.09.2020

Good communication at work is not always easy – neither is communicating within the family. And if the two areas cannot be separated, as is the case in a donor family, then things become even more com...

From leadership to e-leadership - Employee management in times of remote working

Published on 19.03.2020

"Never waste a good crisis".Winston Churchill Like many other countries, Switzerland is currently in an exceptional situation due to the coronavirus. This situation is accompanied by drastic changes i...

Best of 2019

Published on 15.01.2020

Positioning, diversity and the change of the media landscape through online media are the topics that were most frequently clicked on our blog in 2019 - and will stay relevant throughout the new year....

Enhancing the ability to change through communication

Published on 04.12.2019

Change is everywhere – and with digitalization, its speed has increased even more. Companies that want to be successful in the market in the long term, face transformation. With targeted communication...

Offering a platform to women in tech

Published on 15.11.2019

We Shape Tech is a network for women in IT. Members Janine Fuchs, Melanie Gabriel and Aileen Zumstein explain why more women are needed in IT and how this can be achieved. The article "Providing a sta...

Platform economy: Successful in tomorrow's market

Published on 24.10.2019

*The fourth industrial revolution, the wide-ranging digitization, is in full progress. Digital platforms are a major driver of significant changes in the market. Platforms redefine processes and value...

Together faster into the future: SDS 2019

Published on 01.07.2019

Data is the gold of the 21st century – but we are still far from using its full potential. We were communication & moderation partner of the 6th Swiss Conference on Data Science, where over 440 data s...

Marketing or Communication of True Values? Politicizing companies.

Published on 13.06.2019

The women's strike and the Pride are just around the corner. Not only demonstrators but also companies are taking part. But where does social commitment begin and where do marketing and communication ...

Bleak outlook for Swiss exporters?

Published on 23.04.2019

Swiss exporters look to the future with concern: Compared to last year, expectations for export development in 2019 are significantly lower. Trade conflicts, Brexit and weak currencies in emerging mar...

Fake News: No big deal?

Published on 07.03.2019

Since his election as the 45th President of the United States, headlines about Donald Trump are dominating the media. Along with Trump, one term in particular has become a buzzword: Fake News. However...

Best of 2018

Published on 08.01.2019

Happy New Year! To start the year, we would like to give you a review of the topics that have moved us and you in the last few months. Therefore we present you in this article our five most popular bl...

Writing Robots

Published on 28.11.2018

Artificial intelligence can do a lot of things. From simple chat bots to linking complex knowledge, AI is used in many different ways. One field in which artificial intelligence already plays an impor...

Press conference - still relevant?

Published on 21.11.2018

Digitalization is accelerating change in the media landscape - are well-tried formats such as a press conference still relevant under these conditions? As strategic communications consultants, we say:...

Exoskeletons: communication is needed

Published on 26.10.2018

They instantly make you think of robots: mechanical suits that support the human body and make the supposedly impossible possible. We are talking about exoskeletons. What has long been merely part of ...

Intellectual property rights matter

Published on 12.08.2018

The new EU regulation on the protection of natural persons with regard to the processing of personal data (General Data Protection Regulation, GDPR) recently came into force, and it has already caused...

7 principles for a digital Switzerland

Published on 21.06.2018

The digital transformation and the transition to a digital society is in full swing – there is hardly any area in ​​life which has not yet been penetrated. Calls for e-voting, electronic medical recor...

Diversity: targeted communication

Published on 23.05.2018

Alone in the hallway – as a woman this is still no rarity in the tech industry. Although the topic of diversity is on everyone's lips, the implementation seems to be a long way off. Not only companies...

Communication for Startups

Published on 14.05.2018

Visions serve them as the engine, strategic communication as the fuel. Founders of start-ups are so enthusiastic about their ideas, they could constantly talk about their project. The aim of this is t...

Shaping Our Digital Futures

Published on 20.12.2017

We live commitment on a daily basis – we are committed to our customers, our friends and families, but also to working together as a team and for others. This year, Aileen Zumstein Communication's tea...

How employers attract millennials

Published on 04.12.2017

Millennials are entering the job market. A generation of interesting, well-educated specialists with their own career ideas and expectations. A generational change is obviously taking place. If the pr...

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