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Targeted public and media relations: tips and experiences

Published on 14.12.2021

Successful media relations revolve around the question of how you manage to get into the media and achieve reach: So how do you manage to get media professionals interested in your startup, what you d...

How to bring the intranet to life

Published on 28.09.2021

Engagement is the pulse of the intranet – if it is missing, the intranet is only kept alive artificially. It pays to invest in internal communication and publish content that boosts interactivity. The...

Digital media conference - What to watch out for during the test run

Published on 02.03.2021

The majority of media conferences currently take place digitally, which depending on the level of digitisation of a company can pose a challenge. Preparation is crucial for a successful digital event ...

Strengthening Family Ties – 6 Tips for the Communication of a Donor Family

Published on 30.09.2020

Good communication at work is not always easy – neither is communicating within the family. And if the two areas cannot be separated, as is the case in a donor family, then things become even more com...

Be Your Own Rockstar – In Forbes DACH

Published on 04.05.2020

The current situation is causing a standstill in the world. But life goes on - we can, may and must develop further. More visibility, now more than ever. A guest commentary by Aileen Zumstein, Contrib...

Start-ups in Zeiten der Coronakrise – In Forbes DACH

Published on 20.04.2020

Start-ups kennen eine Kultur des Überlebens. In diesen herausfordernden Tagen ist die Kommunikation schnell und offen wie noch nie: Überleben wir? Wenn ja, wie? Ein Gastkommentar von Aileen Zumstein. ...

From leadership to e-leadership - Employee management in times of remote working

Published on 19.03.2020

"Never waste a good crisis".Winston Churchill Like many other countries, Switzerland is currently in an exceptional situation due to the coronavirus. This situation is accompanied by drastic changes i...

Activism, sustainability and positioning: Aileen Zumstein as a guest in the "Tagesgespräch"

Published on 13.02.2020

In the past, companies could simply dismiss activists as an unwelcome source of trouble. But today, activists are creating action, are putting companies under pressure and are having a voice that is h...

Best of 2019

Published on 15.01.2020

Positioning, diversity and the change of the media landscape through online media are the topics that were most frequently clicked on our blog in 2019 - and will stay relevant throughout the new year....

Enhancing the ability to change through communication

Published on 04.12.2019

Change is everywhere – no year illustrates this better than 2020. The Covid-19 pandemic has led to accelerations and decelerations in almost all areas of life. Companies that want to remain successful...

Offering a platform to women in tech

Published on 15.11.2019

We Shape Tech is a network for women in IT. Members Janine Fuchs, Melanie Gabriel and Aileen Zumstein explain why more women are needed in IT and how this can be achieved. The article "Providing a sta...

Platform economy: Successful in tomorrow's market

Published on 24.10.2019

*The fourth industrial revolution, the wide-ranging digitization, is in full progress. Digital platforms are a major driver of significant changes in the market. Platforms redefine processes and value...

Be Your Own (Rock-)Star: Build Your Stage and Give Your Best Performance

Published on 27.09.2019

We live in a world full of various human beings, different kind of people, a world that is changing rapidly, a world full of new technologies and opportunities but also challenges. And somewhere it’s ...

Together faster into the future: SDS 2019

Published on 01.07.2019

Data is the gold of the 21st century – but we are still far from using its full potential. We were communication & moderation partner of the 6th Swiss Conference on Data Science, where over 440 data s...

Marketing or Communication of True Values? Politicizing companies.

Published on 13.06.2019

The women's strike and the Pride are just around the corner. Not only demonstrators but also companies are taking part. But where does social commitment begin and where do marketing and communication ...

Bleak outlook for Swiss exporters?

Published on 23.04.2019

Swiss exporters look to the future with concern: Compared to last year, expectations for export development in 2019 are significantly lower. Trade conflicts, Brexit and weak currencies in emerging mar...

Fake News: No big deal?

Published on 07.03.2019

Since his election as the 45th President of the United States, headlines about Donald Trump are dominating the media. Along with Trump, one term in particular has become a buzzword: Fake News. However...

Best of 2018

Published on 08.01.2019

Happy New Year! To start the year, we would like to give you a review of the topics that have moved us and you in the last few months. Therefore we present you in this article our five most popular bl...

Writing Robots

Published on 28.11.2018

Artificial intelligence can do a lot of things. From simple chat bots to linking complex knowledge, AI is used in many different ways. One field in which artificial intelligence already plays an impor...

Press conference - still relevant?

Published on 21.11.2018

Digitalization is accelerating change in the media landscape - are well-tried formats such as a press conference still relevant under these conditions? As strategic communications consultants, we say:...

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