"Never waste a good crisis".Winston Churchill Like many other countries, Switzerland is currently in an exceptional situation due to the coronavirus. This situation is accompanied by drastic changes i...
Positioning, diversity and the change of the media landscape through online media are the topics that were most frequently clicked on our blog in 2019 - and will stay relevant throughout the new year....
Change is everywhere – and with digitalization, its speed has increased even more. Companies that want to be successful in the market in the long term, face transformation. With targeted communication...
We Shape Tech is a network for women in IT. Members Janine Fuchs, Melanie Gabriel and Aileen Zumstein explain why more women are needed in IT and how this can be achieved. The article "Providing a sta...
*The fourth industrial revolution, the wide-ranging digitization, is in full progress. Digital platforms are a major driver of significant changes in the market. Platforms redefine processes and value...
Data is the gold of the 21st century – but we are still far from using its full potential. We were communication & moderation partner of the 6th Swiss Conference on Data Science, where over 440 data s...
The women's strike and the Pride are just around the corner. Not only demonstrators but also companies are taking part. But where does social commitment begin and where do marketing and communication ...
Swiss exporters look to the future with concern: Compared to last year, expectations for export development in 2019 are significantly lower. Trade conflicts, Brexit and weak currencies in emerging mar...
Since his election as the 45th President of the United States, headlines about Donald Trump are dominating the media. Along with Trump, one term in particular has become a buzzword: Fake News. However...
Happy New Year! To start the year, we would like to give you a review of the topics that have moved us and you in the last few months. Therefore we present you in this article our five most popular bl...
Artificial intelligence can do a lot of things. From simple chat bots to linking complex knowledge, AI is used in many different ways. One field in which artificial intelligence already plays an impor...
Digitalization is accelerating change in the media landscape - are well-tried formats such as a press conference still relevant under these conditions? As strategic communications consultants, we say:...
They instantly make you think of robots: mechanical suits that support the human body and make the supposedly impossible possible. We are talking about exoskeletons. What has long been merely part of ...
The new EU regulation on the protection of natural persons with regard to the processing of personal data (General Data Protection Regulation, GDPR) recently came into force, and it has already caused...
The digital transformation and the transition to a digital society is in full swing – there is hardly any area in life which has not yet been penetrated. Calls for e-voting, electronic medical recor...
Alone in the hallway – as a woman this is still no rarity in the tech industry. Although the topic of diversity is on everyone's lips, the implementation seems to be a long way off. Not only companies...
Visions serve them as the engine, strategic communication as the fuel. Founders of start-ups are so enthusiastic about their ideas, they could constantly talk about their project. The aim of this is t...
We live commitment on a daily basis – we are committed to our customers, our friends and families, but also to working together as a team and for others. This year, Aileen Zumstein Communication's tea...
Millennials are entering the job market. A generation of interesting, well-educated specialists with their own career ideas and expectations. A generational change is obviously taking place. If the pr...
Five days of programming and coding, anyone can do that. It's true. If you want to understand the digital world better and learn the basis of programming, Master21 Academy is the place for you. By Ail...