Five founders and entrepreneurs talk about the downside of being an entrepreneur. Entrepreneurship is not a walk in the park; it's a hard, bumpy and risky road. One can read a lot about the successes ...
Many people have encountered countless avatars on social media channels. Aileen Zumstein is no exception. As we increasingly seek out digital forms of self-expression in the future, it's important tha...
Virtual calls and online meetings have had a major impact on everyday working life during the pandemic. Home office is here to stay, even in the context of New Work, and brings with it changes in corp...
Successful media relations revolve around the question of how you manage to get into the media and achieve reach: So how do you manage to get media professionals interested in your startup, what you d...
Engagement is the pulse of the intranet – if it is missing, the intranet is only kept alive artificially. It pays to invest in internal communication and publish content that boosts interactivity. The...
The majority of media conferences currently take place digitally, which depending on the level of digitisation of a company can pose a challenge. Preparation is crucial for a successful digital event ...
Good communication at work is not always easy – neither is communicating within the family. And if the two areas cannot be separated, as is the case in a donor family, then things become even more com...
The current situation is causing a standstill in the world. But life goes on - we can, may and must develop further. More visibility, now more than ever. A guest commentary by Aileen Zumstein, Contrib...
Start-ups kennen eine Kultur des Überlebens. In diesen herausfordernden Tagen ist die Kommunikation schnell und offen wie noch nie: Überleben wir? Wenn ja, wie? Ein Gastkommentar von Aileen Zumstein. ...
"Never waste a good crisis".Winston Churchill Like many other countries, Switzerland is currently in an exceptional situation due to the coronavirus. This situation is accompanied by drastic changes i...
In the past, companies could simply dismiss activists as an unwelcome source of trouble. But today, activists are creating action, are putting companies under pressure and are having a voice that is h...
Positioning, diversity and the change of the media landscape through online media are the topics that were most frequently clicked on our blog in 2019 - and will stay relevant throughout the new year....
Change is everywhere – no year illustrates this better than 2020. The Covid-19 pandemic has led to accelerations and decelerations in almost all areas of life. Companies that want to remain successful...
We Shape Tech is a network for women in IT. Members Janine Fuchs, Melanie Gabriel and Aileen Zumstein explain why more women are needed in IT and how this can be achieved. The article "Providing a sta...
*The fourth industrial revolution, the wide-ranging digitization, is in full progress. Digital platforms are a major driver of significant changes in the market. Platforms redefine processes and value...
We live in a world full of various human beings, different kind of people, a world that is changing rapidly, a world full of new technologies and opportunities but also challenges. And somewhere it’s ...
Data is the gold of the 21st century – but we are still far from using its full potential. We were communication & moderation partner of the 6th Swiss Conference on Data Science, where over 440 data s...
The women's strike and the Pride are just around the corner. Not only demonstrators but also companies are taking part. But where does social commitment begin and where do marketing and communication ...
Swiss exporters look to the future with concern: Compared to last year, expectations for export development in 2019 are significantly lower. Trade conflicts, Brexit and weak currencies in emerging mar...
Since his election as the 45th President of the United States, headlines about Donald Trump are dominating the media. Along with Trump, one term in particular has become a buzzword: Fake News. However...