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Exoskeletons: communication is needed

Published on 26.10.2018

They instantly make you think of robots: mechanical suits that support the human body and make the supposedly impossible possible. We are talking about exoskeletons. What has long been merely part of ...

Intellectual property rights matter

Published on 12.08.2018

The new EU regulation on the protection of natural persons with regard to the processing of personal data (General Data Protection Regulation, GDPR) recently came into force, and it has already caused...

7 principles for a digital Switzerland

Published on 21.06.2018

The digital transformation and the transition to a digital society is in full swing – there is hardly any area in ​​life which has not yet been penetrated. Calls for e-voting, electronic medical recor...

Diversity: targeted communication

Published on 23.05.2018

Alone in the hallway – as a woman this is still no rarity in the tech industry. Although the topic of diversity is on everyone's lips, the implementation seems to be a long way off. Not only companies...

Communication for Startups

Published on 14.05.2018

Visions serve them as the engine, strategic communication as the fuel. Founders of start-ups are so enthusiastic about their ideas, they could constantly talk about their project. The aim of this is t...

Shaping Our Digital Futures

Published on 20.12.2017

We live commitment on a daily basis – we are committed to our customers, our friends and families, but also to working together as a team and for others. This year, Aileen Zumstein Communication's tea...

Golden Rules of Crisis Communication

Published on 20.12.2017

Managers should be prepared if sudden crises might endanger the trust of stakeholders in a firm. The path from the area of danger will succeed with these five rules. A crisis can have many faces – we...

How employers attract millennials

Published on 04.12.2017

Millennials are entering the job market. A generation of interesting, well-educated specialists with their own career ideas and expectations. A generational change is obviously taking place. If the pr...

Understanding programming

Published on 08.09.2017

Five days of programming and coding, anyone can do that. It's true. If you want to understand the digital world better and learn the basis of programming, Master21 Academy is the place for you. By Ail...

Programming stimulates communication

Published on 28.08.2017

By Aileen Zumstein It’s been an eternity since learning about computer science in high school. Back in the days, learning HTML was a necessity. Was it fun? I can hardly remember, it's been too long. A...

Communication promotes innovation

Published on 04.08.2017

Exchange, direct feedback, mentoring, and demanding – a spectacular innovation in Bern, Switzerland, shows what an active communications culture can achieve. Skull implants are manufactured using a 3D...

«What matters is, what you do about it»

Published on 20.07.2017

«Nothing endures but change» - this well-known statement from Heraclitus of Ephesus has been quotet millions of time, and still holds true today. But our globalized world seems to turn faster and fast...

Medicine 4.0 – Communication and Trust

Published on 20.06.2017

As in all other areas of life, digitization is also finding its way into the healthcare system. At the Healthcare Symposium 2017 on 14 June, experts from various occupational fields discussed how oppo...

Kommunikation beim Führungswechsel

Published on 15.11.2016

Nachhaltige und erfolgreiche Kommunikation basiert auf sechs Schritten: einer tiefgründigen Analyse, einer Strategie, einem klaren Mission Statement, einer durchdachten Planung sowie der Implementieru...

Populismus, Post-Truth, Polemik

Published on 19.10.2016

Eine von Opportunismus geprägte Welt, in der unverfälschte Fakten und sachliche Argumente immer weniger Platz zu haben scheinen: Wir befinden uns in einer gesellschaftlichen, wirtschaftlichen, geopoli...

Der Zeitpunkt ist entscheidend

Published on 25.08.2016

Das erfolgreiche Erzählen einer Geschichte bedingt einen Spannungsbogen. Damit die Dramaturgie gelingt, ist die Planung der jeweiligen Kommunikationsmassnahmen essenziell. Bei der Kommunikationspla...

Kommunikation am Arbeitsplatz

Published on 27.05.2015

Verschiedene Arbeitsformen machen den Arbeitsalltag abwechslungsreich, sofern sie zu einem passen und die Kommunikation mit den Arbeitskollegen nicht zu kurz kommt. Das Arbeiten unterwegs, Home-Office...

"Bild-Bildung" - von Christian Doelker

Published on 27.05.2015

Um Bücher zu lesen – sagt man – braucht es Bildung. Bilder – meint man – seien „selbstverständlich“. Mit dem neuen Band "Bild-Bildung" von Christian Doelker begeben Sie sich auf einen systematischen W...

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