Digitalization is accelerating change in the media landscape - are well-tried formats such as a press conference still relevant under these conditions? As strategic communications consultants, we say:...
Various current examples show that personal crises can quickly ruin a person's career and reputation. One often reads of the "deep fall". In our opinion, the crisis can be controlled by purposeful and...
They instantly make you think of robots: mechanical suits that support the human body and make the supposedly impossible possible. We are talking about exoskeletons. What has long been merely part of ...
The new EU regulation on the protection of natural persons with regard to the processing of personal data (General Data Protection Regulation, GDPR) recently came into force, and it has already caused...
The digital transformation and the transition to a digital society is in full swing – there is hardly any area in life which has not yet been penetrated. Calls for e-voting, electronic medical recor...
Alone in the hallway – as a woman this is still no rarity in the tech industry. Although the topic of diversity is on everyone's lips, the implementation seems to be a long way off. Not only companies...
Visions serve them as the engine, strategic communication as the fuel. Founders of start-ups are so enthusiastic about their ideas, they could constantly talk about their project. The aim of this is t...
We live commitment on a daily basis – we are committed to our customers, our friends and families, but also to working together as a team and for others. This year, Aileen Zumstein Communication's tea...
Managers should be prepared if sudden crises might endanger the trust of stakeholders in a firm. The path from the area of danger will succeed with these five rules. A crisis can have many faces – we...
Millennials are entering the job market. A generation of interesting, well-educated specialists with their own career ideas and expectations. A generational change is obviously taking place. If the pr...
Five days of programming and coding, anyone can do that. It's true. If you want to understand the digital world better and learn the basis of programming, Master21 Academy is the place for you. By Ail...
By Aileen Zumstein It’s been an eternity since learning about computer science in high school. Back in the days, learning HTML was a necessity. Was it fun? I can hardly remember, it's been too long. A...
Exchange, direct feedback, mentoring, and demanding – a spectacular innovation in Bern, Switzerland, shows what an active communications culture can achieve. Skull implants are manufactured using a 3D...
«Nothing endures but change» - this well-known statement from Heraclitus of Ephesus has been quotet millions of time, and still holds true today. But our globalized world seems to turn faster and fast...
As in all other areas of life, digitization is also finding its way into the healthcare system. At the Healthcare Symposium 2017 on 14 June, experts from various occupational fields discussed how oppo...
Nachhaltige und erfolgreiche Kommunikation basiert auf sechs Schritten: einer tiefgründigen Analyse, einer Strategie, einem klaren Mission Statement, einer durchdachten Planung sowie der Implementieru...
Eine von Opportunismus geprägte Welt, in der unverfälschte Fakten und sachliche Argumente immer weniger Platz zu haben scheinen: Wir befinden uns in einer gesellschaftlichen, wirtschaftlichen, geopoli...
Das erfolgreiche Erzählen einer Geschichte bedingt einen Spannungsbogen. Damit die Dramaturgie gelingt, ist die Planung der jeweiligen Kommunikationsmassnahmen essenziell. Bei der Kommunikationspla...